Jenna Postma

Jenna’s design style is characterized by its simplicity, playfulness and a passion for details. By working narratively, memories and fantasies are translated into user-friendly and aesthetic concepts. Material, color and shape create a warm and natural sphere.

In the commissioned work Jenna combines her style with the requirements of the client.  Creating a personal and transparent collaboration is central in this process.

For her own collection and her commissioned work, Jenna works with high-quality and sustainable materials, which are manufactured by herself or local craftsmen.

Puha cabinet

Presentation furniture for concept store Puha in Utrecht. The starting point was a garden rack. With this inspiration in mind, a new design is developed which could be used to present the collection of the shop.

The frame is made out of long beams from oak wood, all are connected by half-wood joints. The metal shelves can be moved to change the aspect of the cabinet. Because of this, the shop gets a different view every time and it can be re-adjusted as required.

Puha tables

A follow-up commission for Puha concept store in Utrecht. After the commission for the wooden presentation furniture, I designed three tables and a mirror as a compliment. 

The metal frames show a graphic play of lines. The furniture has a playful look because of the oblique lines, at the same time they are also functional to join the different floors. The old pink coated frames are a surprising combination with the matt acrylic. This material is partly illuminating which gives a soft look. The acrylic shelves can be moved to divide the tables as required, this also changes the aspect of the tables. The shop can get a new perception every time.