Cécile Espinasse| Avant Gardeners - "Image growth through employee participation and interaction"
Studio Living Matters is created by Cécile Espinasse. With her graduation project "Avant Gardeners" at the Design Academy, she is the winner of the Social Design Talent Award 2019 of the Municipality of Eindhoven.
Cécile focuses on image issues in undervalued professions. She recognizes that a bad image has negative effects on employee motivation, which results in absenteeism. This subsequently confirms the bad image and thus creates a vicious circle.
Through ‘immersive design research’ Cécile literally lives in the world of her target group and works with them and in their environment for a while. With the use of design she facilitates participation and interaction. As a result, employees themselves come up with relevant suggestions that improve their image and that of the company for which they work.